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Einstein Sentiment

  • Helps to classify the tone of any text—from prospect emails and social media posts to customer reviews and message boards—as
    • positive, negative or neutral
    • so that companies can quickly gain insight into customer attitudes and then take appropriate actions
  • Example: Analyze customer service emails and escalate negative inquires to a supervisor, if they reach a certain threshold

Einstein Sentiment - contd.

Einstein Intent

  • Train a model to classify the underlying intent of customer inquiries to escalate service cases and personalize marketing campaigns.
    • automatically route leads
    • escalate service cases
    • personalize marketing campaigns
  • Example: Automatically classifies customer reviews on a community site to identify :
    • which customers are looking for product recommendations
    • experiencing shipping problems
    • proactively provide personalized recommendations
    • tracking details

Sentiment and Intent - Demo

Sentiment and Intent - Demo - contd.

Einstein Object Detection

  • Helps to integrate advanced computer vision technology into Salesforce workflows and external applications
  • Train models to recognize multiple unique objects within a single image, as well as the location, size and quantities of those objects.
    improve customer service, inventory management, and share of shelf analysis
    • improve customer service
    • inventory management
    • share of shelf analysis (compare it witn Planogram)
  • Example: a beverage company can streamline inventory management by :
    • automatically analyzing photos of retail shelves to count the product product recommendations
    • understand their share of shelf
    • calculate and process a new order

Object Detection

References